hyloop is our tailored product services platform. Our answer to sending shoes to landfill.
Part of hylo’s core vision as a company was to see more life and less landfill. hyloop is our platform for enabling that - whether it’s helping you care for your products to keep them running, for repairing or recycling.
When it comes to all of our innovation, our approach never stands still.
We believe that the way we care for our products has a huge impact on giving them more life. It’s our responsibility to give you the tools to help you give them more life. Repairing your products when they’re stained or nicked is another way we can keep products out of landfill and prolong their life before recycling.
For all products with the hyloop logo, we have specific care and repair guides. You can simply tap the hyloop logo for access to tailored information to your product. You can also access them on YouTube.
Currently 90% of all shoes end up in landfill and we are taking action to change that.
We will take back any used pair of trainers, from any company, and recycle them. We will give you $10 hylo credit for keeping your old trainers out of landfill.
When you're finished with your hylo trainers, you can send them back to us and we'll give you £10 hylo credit as a thank you.
Our community is the most important part of our circularity. Without you, the hyloop ends.
Our Product Life Framework sets out our methodology and vision for keeping products and materials in use for as long as possible. We need to find better solutions in the products we make. That's why our priority is to extend the life of the products we make by using renewable materials and designing with durability in mind.
But what happens when your hylo products can no longer be worn? We have created a framework that considers their afterlife.
Our top priority is extension of life. Caring for your products and repairing where necessary extends the product's life ensuring you're shopping slow and running fast.
If you no longer need your products but they still meet our performance standards, the option to re-sell offers a second (or third, or fourth) extension of life.
We want to take accountability of the products that we make. If your products are no longer suitable for wear, we offer a take-back scheme for you to return them to us so that we can recycle or biodegrade components that are no longer fit for use.
If there is a material stream that is not able to feed into Hylo products, open loop recycling enables us to work with other industries that have the capabilities to recycle what we cannot - keeping materials in circulation for as long as possible.
At hylo, we believe in a fully circular future where products are made entirely from renewable material sources and where we own the journey of our products from beginning to end and that's why we have created hyloop.
hyloop is our More Life platform to extend the lifespan of our products through care, repair and recycling.
Digital IDs are virtual product passports that enable us to unlock a new suite of services for our customers.
NFC stands for Near Field Communication that enables communication between electronic devices.
They are most commonly used for payments through credit cards or through your smartphone.
EON is a technology company that powers access and exchange of digital product data between brands, customers and third party partners to make new business models and the authentication of products more readily accessible.
Hover your phone over the hyloop logo on the back of your garment so they are almost touching. Depending on the thickness of the case on your phone you might have to shortly tap the hyloop logo. For Android users the antenna allowing you to connect to hyloop is towards the middle of your phone whereas iPhone users should tap the logo by the upper end of their phones.
A pop up should appear (similar to a notification), tap on it. This will redirect you to the hyloop experience/interface.
Please see the below video for visual instructions on how to access hyloop.
The digital IDs allow us to make circularity solutions more easily accessible. It will give our community direct access to care and repair solutions as well as a route to recycle their items at the end of their life.
We do not store any personal data nor can we do any sort of tracking through the digital ID. The only information it retains is related to how customers interact with hyloop.
Our ultimate goal is to extend the life of each and every of our products and have an end of life solution when they have come to the end of their time with you. The digital IDs or tags allow us to make these solutions more accessible to our community.
With this we hope to play a part in accelerating the change in how we interact and value the products we create and you own. That is why we are not stopping here, with each month that goes past, we are working on new, exciting and different solutions to increase the lifespan of our products. The ultimate goal is to close the loop for good.
The Seam is a company focused on extending the life of garments. Their booking platform allows you to chat to their Makers and book a service based on your repair, customisation or alteration needs.
We partnered with The Seam to allow our community to have access to a local network of skilled makers that will help them extend the life of their hylo products.